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Luxury Life Icons, Pro Football Hall of Fame, and MGM Grand Las Vegas Announce Partnership to Develop Innovative Personalized Sports Icon Interaction Experiences

11/26/2012

Pro Football Hall of Fame Icons in Vegas Hosted by MGM Grand; Inaugural Experience Scheduled for March 7-10, 2013

Huntingdon Valley, PA (November 26, 2012) - Luxury Life Icons, the leader in developing innovative luxury sports and entertainment experiential platforms, has entered into a partnership with the Pro Football Hall of Fame and MGM Grand in Las Vegas to develop and produce a series of invitation-only experiences, tailored for the elite sports fan, featuring iconic Pro Football Hall of Famers.

The goal of these experiences is to provide a customized and personalized experience for every Elite Fan and participating Hall of Famer. “We believe the keys to delivering successful experiences are: providing ultimate concierge level attention and personalization from registration through the end of the experience; maintaining an industry best Hall of Famer to attending Elite Fan ratio; and placing Elite Fans and Hall of Famers in luxurious, informal and intimate settings fostering one-on-one interaction,” said Buddy Scott, Chief Marketing Officer, Luxury Life Icons.

As part of every experience, Elite Fans will have numerous opportunities to interact with Hall of Famers including private small group dinners and roundtables, Dream Sports Day and Dream Golf Experience. George Veras, President/CEO, Pro Football Hall of Fame Enterprise, said, “We are excited to be part of this unique and fun experience with Luxury Life Icons. The Pro Football Hall of Fame and its members stand for excellence and this exclusive program will be just that for a lucky few who get to interact with the Hall of Famers.”

Lou Byck, president of Luxury Life Icons, said, “Unlike traditional fantasy camps where former players are part of the working staff, our Hall of Famers are guests and enjoy the experience as much as our Elite Fans.” Luxury Life Icons is sensitive to the needs of the Elite Fan and Hall of Famer VIP guest base. As such, upon registration a personal Concierge Specialist is assigned to each to ensure that their needs are fully met. Elite Fans and Hall of Famers also receive VIP ground transportation to all activities, access to a team of private sports medicine professionals, luxury SWAG, and generous resort credit from MGM Grand. They also take home official, personalized uniforms and apparel along with authenticated, high-valued collectibles personally signed by participating Hall of Famers. Once guests arrive back home they will have access to a robust downloadable digital scrapbook full of personal video and photo keepsakes capturing candid moments between Elite Fans and Hall of Famers.

Bob Griese, a Pro Football Hall of Fame Inductee, stated, “I have participated in many events but I am really looking forward to being with my fellow Hall of Famers for this great weekend of Luxury Life activities.”

This four-day experience, with an unprecedented Hall of Famer to Elite Fan ratio, provides the most personal interaction with sports icons than most other events in the industry. To learn more about the experience visit luxurylifeicons.com.

Requests to receive an invitation for the event are being accepted at luxurylifeicons.com.

About Luxury Life Icons
Luxury Life Icons, a division of Luxury Life Sports & Entertainment Experiential Holdings, LLC, is the leader in developing new luxury sports & entertainment platforms and producing once-in-a-lifetime, invitation-only sports Icon personal interaction experiences catering to the elite fan.
The Luxury Life Icons team has produced thousands of events with current and former sports stars attracting hundreds of thousands of guests. Luxury Life Icons customizes experiences, events and concierge services for corporate entertainment.

About the Pro Football Hall of Fame and Enterprises:

The Pro Football Hall of Fame is dedicated to educating, preserving, and honoring the great individuals and moments that have shaped the sport’s history with the largest collection in the world of artifacts and documents. The Hall of Fame is celebrating its 50 Years 2012-13. The Pro Football Hall of Fame Enterprises represents the Pro Football Hall of Fame and its members in the creation of commercial ventures, featuring Hall of Famers to serve the mission of the PFHOF to enable football fans and the general public to have greater access and interactions with Hall of Famers and the Hall of Fame.

About MGM Grand Hotel & Casino:

MGM Grand, a AAA Four Diamond resort, provides the ultimate Vegas experience. A variety of newly remodeled luxurious suites and standard accommodations serve every need while guests discover signature dining by celebrity chefs including Tom Colicchio’s Craftsteak, Wolfgang Puck’s Bar & Grill and AAA Five Diamond and Michelin three star restaurant, Joël Robuchon; world-class entertainment at the Grand Garden Arena; the astonishing KÀ by Cirque du Soleil; Brad Garrett’s Comedy Club; Hakkasan, a new upscale dining/nightlife concept (Spring 2013); a pampering spa and salon; and an elaborate 380,000-square-foot, non-smoking conference center. MGM Grand is a wholly owned subsidiary of MGM Resorts International (NYSE: MGM).

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Media Contact Information
Buddy Scott
Chief Marketing Officer
Luxury Life Icons
buddys@luxurylifeicons.com
(404) 451-8989
http://luxurylifeicons.com

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